Why 2025 Is the Perfect Moment for Every Nonprofit to Join Gudsy

Illustration of a vast interconnected network of nonprofits, donors, volunteers, workplaces, and brands connected via Gudsy's core platform.
This landmark legislation represents the most significant overhaul of charitable giving incentives since the 2017 Tax Cuts and Jobs Act.
Gudsy Team

Gudsy Team

August 1, 2025

The One Big Beautiful Bill Act has redrawn the charitable-giving map. While the law creates new floors and caps that reduce some giving, it also unlocks a powerful opportunity: 90 percent of taxpayers can now deduct up to $1,000 ($2,000 for couples) without itemizing. This universal deduction is projected to generate $74 billion in additional charitable giving over the next 10 years—creating the single biggest opportunity for broad-based philanthropy in a generation.

Gudsy finds itself perfectly positioned for this moment.

1. Turn the Universal Deduction Into Universal Discovery

Millions of smaller donors now have a fresh tax incentive to give, but they can only support causes they can find. Gudsy’s searchable nonprofit profiles, cause filters, and geo-tagging make it effortless for new supporters to discover your organization—whether you serve one neighborhood or the entire globe.

Result: You tap into a nationwide pool of newly incentivized donors whose combined giving potential represents $7.4 billion annually over the next decade.

2. Grow Without Guesswork on a Scalable Platform

Surges of first-time givers bring unpredictable traffic and transaction volume. Gudsy’s cloud infrastructure scales automatically, so your donation pages stay lightning-fast on Giving Tuesday, December 31, or any campaign day you create. No IT headaches, no upgrade fees—just seamless capacity when you need it.

3. Keep More of Every Dollar With Simple, Fair Pricing

Traditional fundraising tools often hide costs behind percentage fees or “tips.” Gudsy’s flat, transparent pricing lets you use your own payment processor (PayPal today, Stripe soon) and avoid platform commissions. More of every micro-donation—whether it’s $10 or $100—lands in your mission, not in someone else’s margin.

4. Convert One-Time Gifts Into Lifelong Support

Gudsy makes stewardship easy:

  • Real-time impact dashboards show supporters how their gifts move the needle.
  • Automated updates keep donors engaged long after checkout.
  • Volunteer sign-ups, events, and campaigns live in one dashboard—no juggling apps or spreadsheets.

When donors feel connected, they stick around—regardless of shifting tax incentives.

5. Serve Donors of Any Size, From Any Device

Mobile-first design means supporters can:

  • Find you, give, and share in seconds from a phone.
  • Set up recurring gifts on the couch or in a checkout line.
  • Join peer-to-peer teams that amplify your reach without extra staff time.

For nonprofits, Gudsy’s interface is just as intuitive—freeing up hours you can reinvest in programs, not tech wrangling.

6. Future-Proof Your Mission With Data-Driven Insights

Gudsy’s analytics reveal:

  • Which campaigns attract the most first-time donors.
  • When lapsed supporters are likely to come back.
  • How volunteer engagement translates into giving.

Armed with real-time data, you can fine-tune messaging, schedule outreach around donor “bunching,” and forecast cash flow with confidence.

7. Ready in Minutes—No Budget Barrier

Whether you’re an all-volunteer arts collective or a regional health system, onboarding is simple:

  1. Claim your profile—it’s free to start.
  2. Connect your payment processor.
  3. Publish your story, goals, and programs.
  4. Launch your first campaign and invite supporters to see their impact in real time.

Why Act Now?

  1. The $74 billion opportunity over 10 years is real—but nonprofits that show up first will capture these newly incentivized donors’ attention (and future loyalty).
  2. Donor expectations have changed—transparency, convenience, and community matter more than ever. Gudsy delivers all three out of the box.
  3. Fair pricing protects your margins—so you can scale outreach without scaling costs.

Join Gudsy Today

Your mission deserves to be discovered by the 90% of taxpayers who now have a renewed reason to give. Activate your nonprofit’s Gudsy profile, unlock new donor segments, and keep more of every gift—large or small.

Ready to capture your share of $7.4 billion in annual new giving potential?
Visit the Gudsy Nonprofit Explore page and click “Activate Your Profile.” Let’s turn fresh tax incentives into lasting impact—together.

Sources:

  1. Council on Foundations. “One, Big, Beautiful Bill: Impact on Philanthropy.” July 8, 2025. https://cof.org/page/one-big-beautiful-bill-impact-philanthropy
  2. Gudsy. “Big Beautiful Bill Act and Charitable Giving (Part 1).” https://www.gudsy.org/blog/big-beautiful-bill-act-and-charitable-giving/
  3. Gudsy. “Building Resilient Giving: How Platforms and Communities Can Thrive (Part 5).” https://www.gudsy.org/blog/building-resilient-giving-how-platforms-and-communities-can-thrive/
  4. Gudsy. “Nonprofit Features - Explore.” https://www.gudsy.org/nonprofit/explore