At Gudsy, our vision is simple but bold — to serve as the GPS for Social Good:
connecting every cause with the supporters who care about it.

To make that possible, every U.S. nonprofit needs to be discoverable — not hidden in a database.
So we created public profiles for all recognized nonprofits in the U.S., giving each one a digital presence that’s searchable, shareable, and understandable by both people and technology.

These profiles are not about ownership — they’re about access.
Each page includes publicly available information and exists for one purpose:

To educate and inform the public about that nonprofit’s mission, so anyone can discover and learn about causes that matter to them.

The Foundation for Discovery

Gudsy’s nonprofit profiles are the building blocks of a larger vision — a connected, transparent, and user-friendly ecosystem for giving.

Each profile is designed for maximum discoverability, leveraging:

Semantic search, so people can find causes by theme or need — not just by name.
Geocoding, so local impact can surface geographically.
SEO optimization, to help these profiles appear in search results.
Social sharing and QR codes, to make every cause easy to circulate across communities.

Before a nonprofit even joins Gudsy, users can Favorite profiles they care about — helping that organization build early visibility and an interested community.

Once a nonprofit claims and activates its profile, it becomes a Verified hub: customizable, branded, and ready for direct engagement with supporters.

Creating a Feedback Loop of Transparency and Trust

Activated profiles go beyond fundraising — they enable dialogue.
Nonprofits can share updates, impact stories, and community milestones directly through their Gudsy profile.

These updates not only keep supporters informed but also create a virtuous cycle of transparency — where visibility builds trust, trust attracts engagement, and engagement fuels growth.
Over time, this feedback loop becomes the foundation for a self-sustaining community around each cause.

It’s a fair question: if a nonprofit already has a website and social media presence, why create yet another profile?

The short answer: audience fragmentation and administrative overload.

Every supporter has their own preferences — some live on Instagram, others follow updates on LinkedIn, and many avoid social platforms entirely. As a result, nonprofits feel compelled to maintain a presence on every major platform to stay visible. This leads to a heavy administrative burden: managing multiple accounts, keeping messaging consistent, and engaging audiences across fragmented channels.

Gudsy simplifies this. With a single public profile, a nonprofit can create one destination for their community members — regardless of which social platform they use. Planned integrations will allow nonprofits to publish updates once on Gudsy and automatically distribute them across leading social media platforms. This means less time maintaining posts and more time building genuine connections.

2. The Website Dilemma

A nonprofit’s own website can certainly act as a hub — but only for that nonprofit. Most supporters care about multiple causes, often 3–5 or more. That means they must track updates from several different sites, each with its own structure and subscription process. The result: cognitive overload. Important updates get missed. Engagement wanes. Donor fatigue sets in.

Gudsy solves this too. By unifying updates and engagement from multiple nonprofits into one personalized feed, Gudsy reduces noise for supporters while strengthening their bond with every cause they care about.

3. One Hub for All, Not One Hub per Cause

Instead of adding another silo, Gudsy acts as a universal bridge — bringing together nonprofits and their supporters in a single, transparent ecosystem. It’s not about replacing social media or websites — it’s about connecting them meaningfully.

Transparent and Aligned Incentives

Gudsy’s business model was designed to align our success with the success of nonprofits — not with their donation size.

$15 per organizer seat, or 25% off with an annual plan.
A flat $1 success fee on donations or volunteer matches — never a percentage.
Nonprofits connect their own payment processor (starting with PayPal, with others on the way), maintaining direct control of their funds.

It’s simple, transparent, and built to maximize the value nonprofits keep — and the trust supporters feel.

A Platform for Connection and Growth

When activated, a Gudsy profile becomes more than a page — it becomes a community hub.
It simplifies outreach, communication, and engagement, while giving supporters an easier way to find, follow, and contribute.

In the coming months, Gudsy will add:

Workplace gift matching, empowering employees and employers to give together.
Brand partnerships, enabling authentic collaborations between companies and causes.

Each layer strengthens the ecosystem — helping nonprofits grow visibility, trust, and support while keeping administrative costs low.

In Essence

Gudsy’s public nonprofit profiles are the first step toward a more connected world of giving.
They make causes discoverable, shareable, and interactive — enabling continuous feedback between nonprofits and their communities.

Because when discovery meets transparency, and connection meets purpose,
social good stops being scattered — and starts being navigable.